AI Influencer Generator for Agencies
Charge £400-800/client/month for AI video. Deliver via Synthesia/HeyGen at £64/seat. Keep the spread — but make it look bespoke enough that clients don't switch to doing it themselves.
Churn risk: Client churn accelerates when the client googles "best AI avatar" and lands on a Synthesia listicle showing £64/mo retail pricing. The avatar-library overlap is also a risk — 240+ Synthesia avatars are public; agencies competing on the same stock faces will be noticed.
Top tools for agency use
HeyGen Team
~£64/mo per seatAgency console launched late 2025. Multi-client workspace management, brand-kit per client, unlimited video production. The best agency workflow in the market at this price point.
HeyGen full review →Synthesia Enterprise
USD 7,500-25,000/yr (25-seat)Better for agencies serving enterprise clients who need SOC 2 / ISO 42001 compliance. Higher commitment but stronger compliance story to sell.
Synthesia full review →Arcads + Creatify
£39-89/moFor agencies specialising in paid social. UGC-style ad production at volume. Higher Meta approval rates than generic avatar tools.
Arcads review →